The newsletter · every Tuesday
Looks Right
Until it looks right.
A weekly read about the UX decisions behind products that work — judged visually, strategically, and commercially. For people who can tell the difference between looks nice and looks right.
Free · one issue a week · unsubscribe anytime.
What this is
Most design advice is decoration. This isn't.
Every issue takes one real product decision and puts it through the same three-part test: does it look right, does it hold up strategically, does it earn its place in the P&L. Verdict first, evidence second.
No design-Twitter drama. No agency clichés. No pretending taste doesn't matter in business. You leave each issue with something you can use on Monday.
What you get
One property, four ways in.
The newsletter
One complete, satisfying read — 3–4 teardowns, each with a stat, a hook, and the decision behind it. Not a link dump, not a teaser.
UX Tarot
A daily card that reads a real UX pattern like a fortune. The superstition is optional; the pattern is real.
Weekly Horoscope
A forecast for 13 founder and operator archetypes. Find your seat, read what the week has for it.
The Show
Teardowns, decisions, patterns, receipts — on YouTube and podcast. More →
The standard
What you won't get.
- Anything an LLM could have written.
- Anything that demands you "learn this one weird trick."
- Kindness in place of craft. The standard isn't kindness — it's craft.
Who's behind it
Oksana Kovalchuk
Founder of ANODA and self-appointed #1 hater of bad UX. 22 years as a designer and developer — the rare person who is genuinely both — with an App of the Day, design awards, and a feature from Mark Zuckerberg along the way.
She writes every issue herself. The kind of paragraph an LLM wouldn't generate.
Read the issue people forward.
Free. One issue a week. Unsubscribe anytime.
Free · one issue a week · unsubscribe anytime.